Big Tech’s Race to the Ground (View)

Google Earth “ground-level view” from a 3D model, above, Google Street View, from a camera-based 2D image, below.

Who’s doing what?

Facebook / Meta’s Project Aria video, simulating 3D Earth mapping with dots outside and with tags inside.
Niantic’s city-scale Visual Positioning System can place cartoon clouds and flying ships behind actual buildings.

Same old dumb (yet fixable) challenges

One solution worth considering? Lens caps.

Snapchat’s AR collaboration with Jeff Koons in NY Central Park tagged by graffiti artist Sebastian Errazuriz.

Bold new game-changing possibilities

Optical AR headset (Magic Leap) and pass-through AR headset (Varjo)
Michael Naimark, May 2014.
AR-like VR kiosk showing a historical re-enactment, by Timescope, Paris.

With a good ground-level 3D Earth model, all AR can be experienced as VR, anywhere.

Billions of Dollars at Stake

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Michael Naimark has worked in immersive and interactive media for over four decades.

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Michael Naimark

Michael Naimark

Michael Naimark has worked in immersive and interactive media for over four decades.

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